Filed under: Uncategorized | Tags: Eco Niche, eco-friendly internship, Eco-Savvy Marketing, Green Marketing, Ingenex Digital Marketing, Michigan Marketing, Social Harbor
The past several weeks have absolutely flown by. I am now finding myself well into my eco-friendly internship with Ingenex. Thus far, we have covered a wide variety of digital arenas. We’ve spent time learning about the consumer and business benefits of social networking sites, ways to promote yourself or your brand via profile management services, search engine optimization, the creation of content and experimenting with our own Google AdWords campaign. Of course, we can’t forget that many of these experiences were approached with a ‘green lens.’ That is to say, that each of these aspects of digital media offers a unique service to the consumer, while also boasting a lower impact means to an end.
One thing that has become exceptionally clear to me during my time at Ingenex is that we are in the midst of a digital revolution. Simultaneously, our planet and its resources are becoming maxed-out. Now, more than ever, it is essential to be digitally and environmentally savvy in your business niche. I am seeing just how relevant environmental issues are in the digital world. While this internship is still very much a learning experience for me, I am continually looking to connect these two worlds which were previously considered to be opposites. With a plethora of information at my fingertips, I plan on forging through this information superhighway to create my own green niche on the web. Check out my most recent Eco-Friendly Internship blog post more thoughts on this subject.
Until next time…
