Filed under: Digital Marketing Internship, Katie Hyzy, MSU Internship, Uncategorized | Tags: Be Spartan Green, digital marketing, eco-friendly internship, Environmental Stewardship, Green Media, Green Technology, Ingenex Digital Marketing, Michigan State University, Social Networking
As a part of our eco-friendly internship, we are actively looking into ways to make our digital and environmental internship program available to those in the local area. Derek has been working closely with Michigan State University in an effort to help bring his digital curriculum to interested students. The timing on this project has seemed to have proved synchronous; MSU has recently launched their Be Spartan Green initiative in an effort to make their campus and campus-wide activities more sustainable.
The page serves as an all encompassing resource to students, faculty and staff, including a general description regarding what it means to Be Spartan Green.
MSU has created Environmental Stewardship Teams that aim to learn how their campus uses energy. By researching the costs, behaviors and education regarding environmental issues, more effective and holistic solutions may be drawn up. The site also has a list of past and present environmental projects taking place around campus. This serves as an all around excellent resource for those who want learn about the improvements MSU has made in the classroom and community.
I find it especially worthwhile that Be Spartan Green not only provides as a reference, but also promotes interaction with members of the community by encouraging to send them any relevant green ideas that you may have. Additionally, they have a variety of interactive tools to help bring environmental stewardship to your department or academic niche.
Be Spartan Green will serve as an extraordinarily valuable learning tool for the eco-friendly intern team as Ingenex works on bringing our digital curriculum to East Lansing. MSU presents a program that in our day and age must be considered a necessity rather than a luxury. I hope that with the remainder of my time working for Ingenex, I can utilize my background in the environmental sciences to help bring our internship program to MSU in a seamless, relevant and totally beneficial manner.
Filed under: Digital Marketing Internship, Eco-Savvy Marketing in Ann Arbor, Experimental Marketing Michigan, Katie Hyzy, Marketing Eco-Friendly Expansion, Online Publishing Marketing, Uncategorized | Tags: digital marketing, eco-friendly internship, eco-savvy marketing ann arbor, fair trade, green business, Ingenex Digital Marketing, local business, Marketing Eco-Friendly Expansion, michigan experimental marketing, michigan marketing firm, Online Publishing Marketing, sustainable business
Ann Arbor has had a reputation of being a fairly Eco-Savvy little city for quite a while now. From clothing to restaurants to activities, chances are Ann Arbor has got the ‘green’ version. Now, more than ever, it’s essential to walk the road of the lowest-impact. What better way to get the word out about sustainability and eco-savviness then with useful and relevant marketing tools! I think everyone in the business realm can agree that the paradigm is clearly shifting towards going green. We then must focus on getting the word out to consumers about these new and improved eco-conscious goods and services.
For those located in the Ann Arbor area, I would highly recommend that you check out the restaurant Seva. Seva is a vegetarian restaurant that services a variety of locally grown and organic veggies. What better way to go green than to avoid meat and eat locally! Their food is excellent, if I do say so myself.
If coffee is more your thing, Roos Roast is roasting and brewing up your fair-trade certified beans locally! John Roos is a local Ann Arborite committed to providing high-quality cups of joe without compromise. He’s got an online store selling his hand-roasted beans, and even offers to deliver bags of goodness to you via bike. Roos is an excellent example of a local businessman committed to his craft who uses his skills, experience and marketing tools to offer Ann Arbor a local business unlike any other around.
Buying local is one way to go green. Another, is to make the switch to digital technologies and digital marketing. Ingenex offers an excellent way for businesses (local and otherwise) to get the word out about their goods and services. The eco-friendly intern team at Ingenex has also been working hard to make business around the office even more sustainable. Last weeks blog posts discussed this in greater detail. We all agree that eco-savvy in Ann Arbor is the way to be.
So until next time…
Filed under: Digital Marketing Internship, Katie Hyzy, Uncategorized | Tags: digital marketing, Digital Marketing Internship, eco-friendly internship, green marketing blogs, Ingenex Digital Marketing
Like I said in my previous post, I am new to the rather extensive world of blogging. I’ve always read a few blog posts from time to time (most notably the Huffington Post.) This is a learning experience for me, so I beg you to bear with me as I get my feet on the ground! That being said, one of our assignment as a part of my fabulous eco-friendly internship for Ingenex Digital Marketing is to select three relevant blogs and to follow them on a day-to-day basis. The three I have chosen are:
micropersuasion: The blog of Steve Rubel that explores new technologies and their various impacts on marketing communications. I thought that this would be a great blog to follow- Ingenex is a marketing firm that specializes in technological forms of networking. I wanted to keep myself informed and up-to-date with technological aspects of marketing.
sustainablemarketing: As the title suggests, this blog discusses topics that fall on the green side of marketing. Being an Environmental Studies major who is particularly interested in eco-related things of all sorts, I thought that this blog would serve as an excellent resource to help me become further acquainted with sustainable marketing.
threeminds: A digital marketing blog. In the spirit of my internship with Ingenex, I thought I’d like to follow another more mainstream digital marketing blog. I thought this one looked pretty interesting and had articles on things that seemed interesting and relevant to my eco-friendly interning experience.
There you have my extraordinary blogging selection. I’m looking forward to learning from regularly subscribing to this series of blogs and using those skills to apply back to my own blog. Hopefully they will help give me a little extra digital marketing inspiration. So until next time…
