Filed under: Digital Marketing Internship, Katie Hyzy, Uncategorized | Tags: eco-friendly internship, Ingenex Digital Marketing, Michigan Marketing, Socal Media Marketing, Social Harbor Press Release, Social Media Press Release
Most people are familiar with press releases on some level- they’ve existed in printed ubiquity for over a century. However, in today’s digital economy, press releases have found their own unique niche on the Internet as well. There is a cornucopia of PR related sites such as PR.com, 1888release.com, and AddPR.com that make the promotion of a good or service cheap and easy.
PR websites are one thing, but these days Web 2.0 sites that offer a more interactive approach to all the Internet has to offer. This is where Social Media Press Releases are beginning to find their home. A Social Media Press Release is essentially a traditional press release with additional bells and whistles to add to the experience of the consumer. While somewhat non-traditional and variable, Shift Communications offers an excellent template for those interested in this multi-media approach.
Generally speaking, the Social Media Press Release (SMPR) includes traditional information such as contact info, headline, newsfacts, relevant quotes and whitepapers and boilerplate statements. However, the SMPR also tends to include links to Del.icio.us pages, RSS feeds to relevant blogs, technorati/Digg tags and perhaps most importantly photos, videos and mp3s/podcasts created specifically for the release.
The option to include photos, videos and a whole host of interactive media are really what make this release unique and user-friendly. What better way to educate the consumer about the product you are trying to sell than by letting them play with relevant content?
Currently, we are working on creating a SMPR for Social Harbor. The release will include a video, RSS feeds to the Social Harbor Blog, multimedia links to whitepapers, links to our purpose built Del.icio.us page, Digg tags as well as all of the traditional information included in a press release. I will post a link to the release as soon as it is up and running!
Until then….
Filed under: Digital Marketing Internship, Katie Hyzy, Uncategorized | Tags: Barack Obama, digital media, digital technology, eco-friendly marketing internship, election technology, presidential election
Alright, I couldn’t help but post about what is no doubt the most historic Presidential election of my lifetime. As the polls continue to close and result trickle in, I find myself feeling like a child on Christmas eve. I am dizzy with anticipation and unbelievably anxious about what these results will yield.
As of Seven PM I have found myself glued to both CNN and various online media sources (The Huffington Post being my personal fave). I’m really thrilled that digital media is able to fuel my crack-like addiction to up-to-the-second poll data. It’s really quite remarkable, isn’t it? Not only was this election ground-braking in terms of race and gender, but technology also played a part on the political platform.
I myself signed up to be a part of Barack Obama’s revolutionary text-messaging and email campaign. Despite the frequency of messages, I found it to be something well worth being a part of. I won’t lie, my friends and I all thought it was pretty great to get that 3AM text saying that Obama had chosen Joe Biden as his running mate. In this election, technology seemingly bridged the informational gap between candidate and citizen. Check out my most recent Eco-Friendly Internship blog post for more thoughts on the election and technology.
So in the mean time, I’ll be reading news blogs and checking out interactive polling maps while simultaneously watching CNN keeping celebratory bottle of champagne on ice and keeping my fingers crossed that tomorrow will bring HOPE…
Filed under: Digital Marketing Internship, Katie Hyzy, MSU Internship, Uncategorized | Tags: Be Spartan Green, digital marketing, eco-friendly internship, Environmental Stewardship, Green Media, Green Technology, Ingenex Digital Marketing, Michigan State University, Social Networking
As a part of our eco-friendly internship, we are actively looking into ways to make our digital and environmental internship program available to those in the local area. Derek has been working closely with Michigan State University in an effort to help bring his digital curriculum to interested students. The timing on this project has seemed to have proved synchronous; MSU has recently launched their Be Spartan Green initiative in an effort to make their campus and campus-wide activities more sustainable.
The page serves as an all encompassing resource to students, faculty and staff, including a general description regarding what it means to Be Spartan Green.
MSU has created Environmental Stewardship Teams that aim to learn how their campus uses energy. By researching the costs, behaviors and education regarding environmental issues, more effective and holistic solutions may be drawn up. The site also has a list of past and present environmental projects taking place around campus. This serves as an all around excellent resource for those who want learn about the improvements MSU has made in the classroom and community.
I find it especially worthwhile that Be Spartan Green not only provides as a reference, but also promotes interaction with members of the community by encouraging to send them any relevant green ideas that you may have. Additionally, they have a variety of interactive tools to help bring environmental stewardship to your department or academic niche.
Be Spartan Green will serve as an extraordinarily valuable learning tool for the eco-friendly intern team as Ingenex works on bringing our digital curriculum to East Lansing. MSU presents a program that in our day and age must be considered a necessity rather than a luxury. I hope that with the remainder of my time working for Ingenex, I can utilize my background in the environmental sciences to help bring our internship program to MSU in a seamless, relevant and totally beneficial manner.
Filed under: Digital Marketing Internship, Katie Hyzy, Social Networking, Uncategorized | Tags: eco-friendly internship, Ingenex Digital Marketing, online profile management service, online reputation, Professional Networking, Social Harbor, social marketing, Social Networking
Recently, Ingenex Digital Marketing unveiled their newest product service, Social Harbor. Social Harbor is currently spearheaded by Summer 2008 Eco-Friendly Intern Grant Heitkamp. Social Harbor functions as a professional online management service that provides businesses and individuals with a credible and professional profile on the web. This service is unique and cutting edge; in today’s digital world, it has never been so important to be accurately represented. Many people find that they simply do not know how to or do not have time to utilize social networking tools such as Facebook, LinkedIn and AboutUs to benefit themselves or their organizations. Social Harbor relies on professionals to go in an create present clean and accurate information on these sites so that you can make the proper connections in the digital marketplace that ensure you long-term success as an individual and as an employee.
Connections are everything these days. In our high-tech society, it is essential to maintain a level of digital literacy to avoid your competition leaving you in the dust. I know that social networking sites may seem overwhelming or just downright confusing to many people. Many people are turned off by the amount of time and effort it would take them to create an accurate online profile. Social Harbor is the service for those people. Whether you are a recent college graduate, or a lifelong marketing professional looking to make the transition to a digitally-savvy business model, Social Harbor can ensure that you can be found online for what you want to be found for.
Social Harbor also provides an unparalleled level of security and safety for your digital reputation. It is easy for anyone to join these social networking sites and post whatever they please about you or your business. Therefore, anyone interested in making new, legitimate connections via the digital realm should strongly consider utilizing Social Harbor’s services. It could be said that Social Harbor is just that; a safe place that harbors and nurtures the way that your are perceived in social-digital world.
There is no doubt that online social networking sites have revolutionized the way that we interact on a daily basis. However, these tools can be far more than the latest way to interact with your friends (although, personally I find myself doing this on the daily…) When utilized in a clean and professional manner, these sites can help you meet connections and build powerful social networks than can help you get a job, excel at that job and just generally serve as the gateway to many possibilities. Social Harbor is unique in that there is no other service like it currently available to help professionals enter the digital sphere with such vigor and credibility. Social Harbor is revolutionizing social networking to encompass a wide variety of professional benefits for people in all stages of their careers.
So until next time…
Filed under: Digital Marketing Internship, Eco-Savvy Marketing in Ann Arbor, Experimental Marketing Michigan, Katie Hyzy, Marketing Eco-Friendly Expansion, Online Publishing Marketing, Uncategorized | Tags: digital marketing, eco-friendly internship, eco-savvy marketing ann arbor, fair trade, green business, Ingenex Digital Marketing, local business, Marketing Eco-Friendly Expansion, michigan experimental marketing, michigan marketing firm, Online Publishing Marketing, sustainable business
Ann Arbor has had a reputation of being a fairly Eco-Savvy little city for quite a while now. From clothing to restaurants to activities, chances are Ann Arbor has got the ‘green’ version. Now, more than ever, it’s essential to walk the road of the lowest-impact. What better way to get the word out about sustainability and eco-savviness then with useful and relevant marketing tools! I think everyone in the business realm can agree that the paradigm is clearly shifting towards going green. We then must focus on getting the word out to consumers about these new and improved eco-conscious goods and services.
For those located in the Ann Arbor area, I would highly recommend that you check out the restaurant Seva. Seva is a vegetarian restaurant that services a variety of locally grown and organic veggies. What better way to go green than to avoid meat and eat locally! Their food is excellent, if I do say so myself.
If coffee is more your thing, Roos Roast is roasting and brewing up your fair-trade certified beans locally! John Roos is a local Ann Arborite committed to providing high-quality cups of joe without compromise. He’s got an online store selling his hand-roasted beans, and even offers to deliver bags of goodness to you via bike. Roos is an excellent example of a local businessman committed to his craft who uses his skills, experience and marketing tools to offer Ann Arbor a local business unlike any other around.
Buying local is one way to go green. Another, is to make the switch to digital technologies and digital marketing. Ingenex offers an excellent way for businesses (local and otherwise) to get the word out about their goods and services. The eco-friendly intern team at Ingenex has also been working hard to make business around the office even more sustainable. Last weeks blog posts discussed this in greater detail. We all agree that eco-savvy in Ann Arbor is the way to be.
So until next time…
Filed under: Digital Marketing Internship, Katie Hyzy, Uncategorized | Tags: digital marketing, Digital Marketing Internship, eco-friendly internship, green marketing blogs, Ingenex Digital Marketing
Like I said in my previous post, I am new to the rather extensive world of blogging. I’ve always read a few blog posts from time to time (most notably the Huffington Post.) This is a learning experience for me, so I beg you to bear with me as I get my feet on the ground! That being said, one of our assignment as a part of my fabulous eco-friendly internship for Ingenex Digital Marketing is to select three relevant blogs and to follow them on a day-to-day basis. The three I have chosen are:
micropersuasion: The blog of Steve Rubel that explores new technologies and their various impacts on marketing communications. I thought that this would be a great blog to follow- Ingenex is a marketing firm that specializes in technological forms of networking. I wanted to keep myself informed and up-to-date with technological aspects of marketing.
sustainablemarketing: As the title suggests, this blog discusses topics that fall on the green side of marketing. Being an Environmental Studies major who is particularly interested in eco-related things of all sorts, I thought that this blog would serve as an excellent resource to help me become further acquainted with sustainable marketing.
threeminds: A digital marketing blog. In the spirit of my internship with Ingenex, I thought I’d like to follow another more mainstream digital marketing blog. I thought this one looked pretty interesting and had articles on things that seemed interesting and relevant to my eco-friendly interning experience.
There you have my extraordinary blogging selection. I’m looking forward to learning from regularly subscribing to this series of blogs and using those skills to apply back to my own blog. Hopefully they will help give me a little extra digital marketing inspiration. So until next time…
Filed under: Digital Marketing Internship, Katie Hyzy, Uncategorized | Tags: Add new tag, Digital Marketing Internship, eco-friendly internship, Ingenex Digital Marketing, Katie Hyzy
Welcome to my very first blog entry! Today marks day number one of my eco-friendly internship with Ingenex Digital Marketing in Ann Arbor. I recently graduated from Denison University with a B.A. in Environmental Studies and have moved back to my hometown to gain experience in life and work. I’m hoping this internship will help give me the skills I need to apply to my academic background in a relevant way in today’s digital world. This blog will help serve as a learning experience- both in terms of blogging as well as with the discussion of the digital marketing skills I will acquire. I am very excited to be here and can’t wait to learn more! Until next time.
Katie
