Filed under: Digital Marketing Internship, Katie Hyzy, Uncategorized | Tags: eco-friendly internship, Ingenex Digital Marketing, Michigan Marketing, Socal Media Marketing, Social Harbor Press Release, Social Media Press Release
Most people are familiar with press releases on some level- they’ve existed in printed ubiquity for over a century. However, in today’s digital economy, press releases have found their own unique niche on the Internet as well. There is a cornucopia of PR related sites such as PR.com, 1888release.com, and AddPR.com that make the promotion of a good or service cheap and easy.
PR websites are one thing, but these days Web 2.0 sites that offer a more interactive approach to all the Internet has to offer. This is where Social Media Press Releases are beginning to find their home. A Social Media Press Release is essentially a traditional press release with additional bells and whistles to add to the experience of the consumer. While somewhat non-traditional and variable, Shift Communications offers an excellent template for those interested in this multi-media approach.
Generally speaking, the Social Media Press Release (SMPR) includes traditional information such as contact info, headline, newsfacts, relevant quotes and whitepapers and boilerplate statements. However, the SMPR also tends to include links to Del.icio.us pages, RSS feeds to relevant blogs, technorati/Digg tags and perhaps most importantly photos, videos and mp3s/podcasts created specifically for the release.
The option to include photos, videos and a whole host of interactive media are really what make this release unique and user-friendly. What better way to educate the consumer about the product you are trying to sell than by letting them play with relevant content?
Currently, we are working on creating a SMPR for Social Harbor. The release will include a video, RSS feeds to the Social Harbor Blog, multimedia links to whitepapers, links to our purpose built Del.icio.us page, Digg tags as well as all of the traditional information included in a press release. I will post a link to the release as soon as it is up and running!
Until then….
Filed under: Digital Marketing Internship, Katie Hyzy, Uncategorized | Tags: Barack Obama, digital media, digital technology, eco-friendly marketing internship, election technology, presidential election
Alright, I couldn’t help but post about what is no doubt the most historic Presidential election of my lifetime. As the polls continue to close and result trickle in, I find myself feeling like a child on Christmas eve. I am dizzy with anticipation and unbelievably anxious about what these results will yield.
As of Seven PM I have found myself glued to both CNN and various online media sources (The Huffington Post being my personal fave). I’m really thrilled that digital media is able to fuel my crack-like addiction to up-to-the-second poll data. It’s really quite remarkable, isn’t it? Not only was this election ground-braking in terms of race and gender, but technology also played a part on the political platform.
I myself signed up to be a part of Barack Obama’s revolutionary text-messaging and email campaign. Despite the frequency of messages, I found it to be something well worth being a part of. I won’t lie, my friends and I all thought it was pretty great to get that 3AM text saying that Obama had chosen Joe Biden as his running mate. In this election, technology seemingly bridged the informational gap between candidate and citizen. Check out my most recent Eco-Friendly Internship blog post for more thoughts on the election and technology.
So in the mean time, I’ll be reading news blogs and checking out interactive polling maps while simultaneously watching CNN keeping celebratory bottle of champagne on ice and keeping my fingers crossed that tomorrow will bring HOPE…
