Katie Hyzy’s Blog

Ann Arbor has had a reputation of being a fairly Eco-Savvy little city for quite a while now. From clothing to restaurants to activities, chances are Ann Arbor has got the ‘green’ version. Now, more than ever, it’s essential to walk the road of the lowest-impact. What better way to get the word out about sustainability and eco-savviness then with useful and relevant marketing tools! I think everyone in the business realm can agree that the paradigm is clearly shifting towards going green. We then must focus on getting the word out to consumers about these new and improved eco-conscious goods and services.

For those located in the Ann Arbor area, I would highly recommend that you check out the restaurant Seva. Seva is a vegetarian restaurant that services a variety of locally grown and organic veggies. What better way to go green than to avoid meat and eat locally! Their food is excellent, if I do say so myself. 

If coffee is more your thing, Roos Roast is roasting and brewing up your fair-trade certified beans locally! John Roos is a local Ann Arborite committed to providing high-quality cups of joe without compromise. He’s got an online store selling his hand-roasted beans, and even offers to deliver bags of goodness to you via bike. Roos is an excellent example of a local businessman committed to his craft who uses his skills, experience and marketing tools to offer Ann Arbor a local business unlike any other around.

Buying local is one way to go green. Another, is to make the switch to digital technologies and digital marketing. Ingenex offers an excellent way for businesses (local and otherwise) to get the word out about their goods and services. The eco-friendly intern team at Ingenex has also been working hard to make business around the office even more sustainable. Last weeks blog posts discussed this in greater detail. We all agree that eco-savvy in Ann Arbor is the way to be.

So until next time…